Off-topic, but I hate sites like this. All links in the article are for other pages on businessinsider.com, but there's no link to Tin Can, not that I can find at least.

It's getting more and more normal that sites won't link out of their own "property".

Especially weird in this case since it’s such an over the top case of Submarine Marketing.

Yeah, and that's especially egregious when they're presenting a product, or a scientific result without linking to it.