It's not just "PC Gamer" but people making decisions behind as always. Three first people from their "Meet the Team" page [0]: Tim Clark — Brand Director (@timothydclark), Evan Lahti - Strategic Director (@elahti), Phil Savage — Global Editor-in-Chief (@Octaeder). Hopefully they can see this HN thread and people complains and do "something" about that.

[0] https://www.pcgamer.com/meet-the-team/

I have professionally dealt with these types of people in my career (not these exact 3) in similar settings and I can tell you - they don't care. They care only about revenue numbers. You can walk up to them, show them this article and even this HN thread and their first question will be "how does it affect our revenue?"

They don't see it as money made through ripping off users without their consent - they think they are entitled to that money. Anything that leads to less money in the name of usability, transparency and honesty is just met with a shrug.

To them, the author of the article and the rest of us are just rambling developers who don't understand how businesses work. And they are the gold standard (they think so) for business ethics. So tell me again, do you really think they will do "something" about that?

The people writing the article, the people designing the site and the people slapping ads on it all work for PC gamer. You aren't saying anything that everybody doesn't already know, the point is that they are all prisoners unable to act with their free will.