> “Given the cost the company will incur to install the capacity for dynamic pricing in its stores, it would be corporate malfeasance if they did not believe doing so would not only recoup the cost, but add profit as well,”

Am I misreading this passage? I don't think that's what corporate malfeasance means. "Install the capacity for dynamic pricing" is also rather loaded, there are plenty of other reasons to install those tags (as another poster mentioned, tagging is time-consuming and error prone).