> I had deleted the app when they announced that as a paying subscriber I would be getting ads.

I completely cancelled Prime when they sent that email. To hit me with a monthly charge when I’m already paying a yearly fee just felt so cheap. I was already pretty unhappy with the direction Amazon had been heading; that email was the straw that broke the camel’s back.

My Amazon purchase volume dropped by 60% the following year, and another 10% the year after that. My goal is to get it down to 0, or at least in the single-digits of yearly orders.