It sounds more like they probably have some kind of generic prompt that runs on top of either platform to "be" "Sparky" to provide Walmart sales and advertising on top.

I wonder if this is so Walmart can sell the advertising for products inside Sparky from their own platform (Walmart Connect) and then run the Connect ads onwards 'inside' Sparky.

See also: https://www.walmartconnect.com/resources/articles/2025/the-n...