It’s interesting to remember Apple used to orient the logo so that it was upside down when opened.

That looks right to you as you open the laptop, but wrong to everyone else. Now when you’re in a coffee shop, all the little metal promotional billboards are correct.

Classic Thinkpad use to do that as well. A reasoning I've read somewhere (here perhaps ?): the laptop is here to serve you, not be an advertisement.

Check your local classifieds for « DY » laptops, you’ll find a lot of hp computers for this exact reason !

It seems that other laptop manufacturers were doing the same thing around the turn of the century, although usually not as prominently.

A wise laptop manufacturer would choose a logo which looks the same both ways up.

It also looks wrong to the owner as they return to their table without closing it. Which is quite common.