There was a famous Brown and Williamson phone message, from late last century: https://nypost.com/1999/09/23/smoke-gets-in-your-eyes-when-y...

I actually have a recording of it (scratchy), but won't link it, because it's probably not worth it. It was a riot.

> “The idea came from the women who answer the phones,” said Brown and Williamson spokesman Mark Smith.

Very cool that they did something that wild by trusting the judgement of their call centre employees.