If I were to run the company potentially mostly focus on better products with the exception of firing those that don't adopt the technology.

If it is a big company the answer is and will always be: whatever makes the stock price rise the most.

> with the exception of firing those that don't adopt the technology.

This is a crazy take. Even if said people are matching or exceeding the outcome of those using the technology?

I’m not in this group. But the closest analog to what you are saying is firing people for not using a specific IDE.