Nissan at least seems to be somewhat leaning into EVs. The Ariya was released to little fanfare but has seen sales pick up over time (though it’s on pause in the US for 2026 due to tariffs), and they just released a freshly redesigned proper modern EV version of the Leaf at a surprisingly affordable pricepoint. They’re also working with Mitsubishi to sell a Leaf rebadge (which I’d speculate will come at a lower price point with a more stripped down feature set).

In Japan Nissan also had a pure electric kei car they sell.