In my experience all the md files just pollute the context and make it less likely to do what I want it to do. I’m at a huge org with thousands of power users doing all of this and I haven’t seen anything resembling the results you’re seeing.

But even assuming this is the case, you don’t create enthusiastic power users with threats (implicit or explicit) and metric tracking. The only thing that does is force people to do the minimum to keep their job.