At least they had the balls to post it

Per the piece, they only began to step away from Delve once they realized they couldn't close the deals they wanted and their hand was forced by outside asks.

And then also it took a rather large data leak later on to provide extra ammunition to decide and go forward with publishing this.

I'm glad they did, but there are a bunch of steps in between pure balls/altruism and what actually happened based on the blog.