And it is a risk for Arxiv too that once they start to drink the koolaid and start going to the same cocktail parties that these kinds of nonprofit board members and execs go to and will feel the need to prance around with some fancy stuff.

"oh no, you see we are not a preprint server host anymore, our mission is a values driven blablabla to make a meaningful change in the blablabla, we have spent X dollars to promote the blablabla, take me seriously please I'm also fancy like you! "