Custom clothing is used to signal wealth, so past a certain point, more expensive actually becomes more desirable.

It happens when something is supply constrained and a costly signal. Universities are the classic example, Harvard would never lower its prices to be more appealing than Yale.

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thaumasiotes 4 hours ago | parent [-]

> Universities are the classic example, Harvard would never lower its prices to be more appealing than Yale.

This would sound more convincing if Princeton hadn't already done that exact thing.

	▲	eucyclos 3 hours ago \| parent [-]
		Well, obviously there's an upper limit to that game, but I would bet Princeton's issue wasn't that they were failing to fill classrooms at the higher price point.