I felt like that’s more like a rhetorical device for shorthand-saying “one might expect a ten or twenty degree difference based on modern marketing”, and I’m annoyed the article didn’t say that because it’s a pretty good point delivered rather poorly.

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alistairSH 8 hours ago | parent | next [-]

A 20* swing in body temp would render you dead…

	▲	altairprime 7 hours ago \| parent \| next [-]
		Yep! That's what makes marketing against the imaginary foil of death so impactful: the alternative, "if not for our technical fabric, you'd have to fluctuate between zero and six layers of fabric based on exertion, humidity, inclement weather, and personal thermal comfort", is a lot less manipulative than "wear our fabric or die before the peak". Sure, it's true that you have to wear something or die (unless you're a statistical anomaly, anyways), but marketing based on glove weight doesn't cause as many sales as marketing based on frostbite.
	▲	bryanrasmussen 8 hours ago \| parent \| prev [-]
		One might expect to be dead if following Modern marketing guidelines.

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pinkmuffinere 5 hours ago | parent | prev [-]

It would be hilarious if they did find a 10 degree difference. “Old gear keeps you chilly but fine. Modern gear straight up kills you!”