"Be indecisive." It means multiple things. :)

Also, (1) the image is dithered, ha ha, and (2) The image on the page https://daringfireball.net/2020/05/dithering is an 863K PNG. (Which I bet we could still get down to a smaller size, granted.) It took me a bit to figure out what you're looking at -- the Dithering site on passport.online, where the cover art is inexplicably 3000x3000 pixels. I'm too tired to come up with a good crack about how that explains what I don't like about Ben Thompson, but I bet it's there.