Then don't lie! Maybe instead they could say:

> it has been our mission to forever protect our families from any financial misfortune. We hoped we could help the world make time for what matters along the way, but ultimately money comes first.

There's nothing wrong with selling out and getting rich. There's no need to lie about it.

have you never seen an "our incredible journey" post before? that's NOT how they work!

Well, that might have never happened. And don't we all do it for our families primarily.