I work in the AEC space, though am not someone in your target audience.

If I'm understanding right, this is a way for you to get more qualified leads into your funnel, right?

Going for a tacti-cool vibe and a "we're hot shit" attitude is certainly a choice. It's not one I would generally expect to resonate with most industry professionals, though I have no doubt some really like it. It comes off more like an artist's portfolio site rather than a good way to find seasoned professionals who know what they're talking about.

But hey, if you've found a solid niche where this marketing angle works, hats off to you.

Thanks, appreciate the Perspective from an AEC pro. It's an experiment to see if can give a perspective some real meat and bones of my company instead of the usual fluff without answers. I hope it works....