As with most things cyberpunk, Gibson also did this masterfully w/ the Panther Moderns, specifically Lupus Yonderboy. One of my favorite parts of Neuromancer is when Lupus has his interaction with Armitage and says (from the link below) "Lupus didn't bother to count it, being sure that 'Mr. Who' paid well to remain so, and not be a 'Mr. Name', which Armitage received as a threat."

Gibson (and later Stephenson) were prescient enough to realize that anonymity would be a commodity in the near future.

https://williamgibson.fandom.com/wiki/Lupus_Yonderboy

Really excited to see what Apple does with these guys in the upcoming adaptation.

Gibson also had the 'ugly t-shirt' in Zero History, designed to mess with facial recognition https://www.wired.com/story/facial-recognition-t-shirt-block...