Social action has a price, both in effort, attention, and goodwill; there is no free lunch. If you are blind to the COST of social action you will fail to realize how you are hurting our chances of fighting climate change.

If you honestly believe that it is an existential crisis, then you must accept that NOTHING WILL EXIST if we fail to address climate change. So any social gain we make fighting fires will be wiped out anyway if we fail to deal with climate change. That you don't see this, and that you are willing for all these other issues to share the stage with climate change, is a big problem. You want to blame the media, and the right-wing, and perhaps other things for the lack of progress, without fully comprehending your own part.