It's all about propaganda. Rightwing media is incredibly well funded and a big portion of that reason is because rich people have been using propaganda to boost their industries since almost forever.

Republicans in the late 60s were the party of the EPA. What changed? People like the Koch brothers dumped literal millions into rightwing outlets big and small to talk about how awesome it is to burn oil.

A similar thing happened with smoking. Rush Limbaugh, even as he had lung cancer, was talking about what a myth it was that smoking caused lung cancer almost right up until his death.

Whenever you find highly monied interests, you can find a right wing propagandist that will tell you black is white.

And the insidious thing is that they don't spend their entire broadcast talking about the glories of oil or smoking. No, the best ones just insert it in as little throw away lines while talking about feminazis, gay people, trans people, black people, mexicans, etc.

That's effectively how the propaganda works. Get people highly tuned up on an emotional topic and then just slip in here and there lies that you don't even think about.

As a kid, I listened to probably a thousand hours of rightwing talkshow hosts because of my parents. Once I started viewing things with a more critical mind it became beyond obvious what game they are playing. Unfortunately, not everyone picks up on this game.

The propaganda machine is powerful, precisely because the ultra-wealthy who fund it want the people to fight a culture war instead of a class war. The wealthy have been successfully astroturfing right-wing anti-democratic movements for decades, to the point that fascism is making a comeback. Climate-change denial was one of their earlier experiments, and anti-trans psyop is their most recent. The result is the same, creating false divisions among the masses who have more in common than they realize.

The world is burning before our eyes. It is unconscionable to use the rights and the bodies of the marginalized to put out the fire. What would be the point of making a better society if it requires leaving the most vulnerable behind? How would that even be a better society? We must be cognizant of who the real enemy is and never do the oppressor's work for them. Billionaires have class solidarity; for our planet’s survival, we must build solidarity as well. Fight the class war, and you fight climate change, transphobia, and all threats to life and liberty.