But in search results, you only find the sites that game the system to maximize their profits, while millions of other well-meaning sites get little to no traffic, and eventually people lose interest in maintaining an online presence. They move toward big silos like Instagram, platforms that just use their content to attract more ads.

Ads do break the internet, or let's say, fundamentally change the model of how it works to the detriment of most people

That's why we had (and for that matter still have) webrings.