It kills programmatic advertising, not sponsorships or subscriptions. I always subscribe to the four or five sites I use most and use a blocker. If HN had a subscription tier I would pay it to support them.

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VorpalWay 16 hours ago | parent [-]

HN doesn't need your money, it is run by YCombinator, a venture capital firm. As far as I can determine HN is a way to raise brand awareness for them. Sure, there are probably some people passionate about the concept at the company, but it wouldn't stick around if it they didn't also determine that it has more value to them than the operating costs of the site.

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genthree 14 hours ago | parent | next [-]

The closest thing I can see to direct monetization of HN is that YC uses it as a captive advertising platform.

They don't serve 3rd party ads, but they use it as a job board (with closed comments on those posts, LOL) for their companies, and to announce product launches and such. All that stuff gets boosted, nobody's organically up-voting a comments-disabled job post from some mediocre startup.

[EDIT] The less-direct part, yes, is stuff like brand awareness and community goodwill.

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AlienRobot 15 hours ago | parent | prev [-]

The interesting thing about this strategy is that there are many people on this very website who have no idea what YCombinator is and just call this website "Hacker News."

	▲	VorpalWay 15 hours ago \| parent [-]
		Most people (me included) are not really in the target audience for YC. I have no interest in starting a company, and even if I did I wouldn't want to do so in North America. You also see some posts on here about some YC founded company or other with open positions, which is a wider audience (so that helps the equation I guess). My guess is that these two target audiences together is enough for them. It is not like HN is a heavy site, nor does it change much over the years. So with smart coding (i.e. a compiled language) and hosting my guess is that moderation time is the bulk of the actual operating costs.