It's all about: do you derive an appropriate value for yourself from being the product?

For example, when you use the Google search engine, you are the product (Google's customers are advertisers). I hope you derive sufficient (average) value from each Google search so that you consider this to be worth it.

For a lot of people I think it's increasingly not worth it. Not only do we never click on ads, but results are getting worse, and often a (local) LLM can answer a large percentage of our questions faster and more privately.