Most (or at least many) people visually recognize 24 fps content as film and higher frame rate content as TV/video.

Filmmakers generally like their films to look like film and high frame rate films are rare and get mixed reviews.

Some TV shows are recorded and presented in 24 fps to appear more cinematic (Stargate: SG1 is an example)

That association seems to be an unfortunate equilibrium because higher frame rates seem to be "objectively" better, similar to higher resolution and color. (Someone without prior experience with TV/movies would presumably always prefer a version with higher frame rate.)