Make it 100%. I consider myself relatively "geeky", but I couldn't explain neither what a VPS or an nginx image is.

"Normies" are people who are not sure whether the photos they took today with their phone are "on the phone" or "in the cloud" or maybe on the laptop also? Or what?

Go from there to "nginx", I'll wait and don't hold my breath.

Or delete old photos because their phone is slow. Techies really overestimate the correctness of the mental models non-techies walk around with.