But wouldn't winning devs be a neat helping point in winning b2b contacts? Or they think golf courts are enough for success? Okay they might be right here, but still they make it so confusing for no obvious reason.

In my experience devs rarely have anything to say in B2B contracts. At best they can recommend a solution to the decision maker, but in almost all deals i was a part of they didn’t have any influence on the final decision. I wish it were otherwise but alas

To me it's obvious because the size of companies they are targeting (ASML being an obvious one). I think golf course marketing works well in the EU context when decisions are being made not purely on tech reasons.