Since when did Germany victimize itself into emerging market category?

I would be even more worried by the fact that it resembles Keeta, a delivery brand owned by Meituan, which actually operates in a bunch of large emerging markets.

Germany (~5% of SMEs underfunded [0]) isn’t underbanked; it’s just bureaucratically annoying; so more of an UX problem (which Kita helps address) with a somewhat similar outcome.

The US ("63M underbanked businesses") are already targeted: "Automate document review for business loan applications so you can fund more enterprises without scaling your back office." https://www.usekita.com/united-states

[0] https://www.eib.org/files/publications/20230340_econ_eibis_2...