Looking at most modern cars, I'm of the view that most of them are so fully whacked with the enshittification stick, that it's pretty hard for them to get even more enshittified without risking sales to actual normies. A very normie person in my extended family decided against an MG because she could tell how bad the software was — an impressive feat of enshittedness.

Right now I don't need a new car, but if I did, it would be a Tesla for literally no reason other than their track record of delivering substantial software updates to existing customers for free, with no subscription requirement and none of the usual dealership nonsense or corporate shenanigans.