Menus change ie seasonal, and there is a daily changing handwritten chalkboard: Make a photo, put it on IG. Hours change: This week only opened from 8 instead 7: Post it on IG. Who has the time to answer a phonecall? And who uses phone numbers these days anyway? Text me on whatsapp like everyone else does. Disclaimer: Don‘t use IG. But if I want to know if our favourite pizza place is open (cook travels to football games a lot), I ask my wife to check on Insta.

It's a trend in Sri Lanka for some reason to put your menu on Instagram... as a reel. Because you don't want your customers to have more than 15 seconds to view what you serve.

IG is only for the regular customers.