Even the Ford Lightning (by far the best work truck on the market) was modestly priced compared to other Fords.

Ford claims there’s no market for “expensive” $60-70K trucks in the US, but go to any Ford dealership in the bay area, and they’ll have used ICE Ford trucks that cost that much.

(And I don’t mean the giant specialty super duty trucks — these are tricked out suburban kid transporters that look like they’ve never seen a camp ground, let alone a Home Depot).

Anyway, the Lightning was a fantastic model line. I hope someone else builds quarter ton EV trucks moving forward. I’m rooting for Rivian and Slate.

I would argue the EV Silverado goes toe to toe with the F150 lightning and wins. Similar price, better range, better features.