Isn't Toyota betting big on the Hybrid EV? To me, at least in the US, this seems like the best medium-term bet. The EV infrastructure just isn't there yet, despite there being a lot of Tesla chargers. Even with that, the charge time, etc are too long to get going again. Hybrid EV seems to resolve this, and eases the customer into an EV future. Current EVs are great for being around town, but a lot of people in the US live 45min to an hour each way just to work, have to get their kids to school or practice in the meantime. It's just added stress thinking about finding a charging station or having time constraints.

The biggest issue I think every auto maker needs to solve is cost. The average car payment is insane, with dealership markups it's even worst than it would be otherwise. I'm not sure how we got here on that, to me car interiors are no nicer than they were from 2005ish on. I don't even know what the cost is going into.