It doesn't have to be ethical. Honda is missing out on something profitable.

Not really. Competitors shifting focus out of the space, combined with their being incredibly competitive in the space (they're known for making some of the most reliable engines), says to me they've found their product-market fit. They've got plenty of time to quietly reboot and have another crack at the EV game down the road.

This is one of those times I'll trust the judgement of the grey haired execs who actually have all the numbers, over the plucky young journalist who's just spouting an editorial opinion. (Nothing against the latter, I just think in this specific case they're naive and dead wrong).

Ironically Honda announced its move, precisely to bandage the gaping $16 billion wound from EV reorganization and retooling.