> It makes really good engines, and that's starting to matter less and less.

Maybe. But here's the thing... most cars today feel completely lifeless.

Honda knows how to build an engine and wrap it in a car that actually makes you feel something. That still matters.

Anyone here driven an S2000?

It's still the best car I've ever owned. Light, raw, grippy, and genuinely fun -- every drive felt like an event, not just transportation. (And it was still an affordable car!)

They killed it around 2010. I've never found anything that captures that same feeling since, at any price point.

So yeah -- Honda will always have a place in my heart. When they want to, they build something truly special.

Here's one of their marketing films they can use to find inspiration again.

* Failure: The Secret to Success - A Honda Documentary - YouTube // https://www.youtube.com/watch?v=xOVig5H7UbM