But it's not really increasing anymore, and the increase has been almost entirely tied to subsidies. When Germany and America pulled back on EV subsidies, sales dropped significantly.

The adoption curve hasn't been nearly as steep as predicted, and the political landscape is unstable. Other manufacturers are also pulling back on their EV investments.

I'm not saying Honda isn't overdoing it, but a retreat from EVs isn't surprising.

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bryanlarsen 14 hours ago | parent [-]

> But it's not really increasing anymore

EV's are a half trillion dollar market (20 million cars annually, average selling price $25K) that increased by 20% in 2025.

That's a massive increase in a massive market.

It's not the 50% per annum we were seeing earlier, but 20% of a big number is often more impressive than 50% of a big market.

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scuff3d 13 hours ago | parent [-]

It's not that simple, some markets are slowing down and others are accelerating.

Two of Honda's biggest markets are Japan and the US. The US is cooling on EVs with incentives and regulation changes making adoption less urgent. Japan already has an extremely low adoption rate. So the incentives for Honda to invest heavily just aren't there right now.

Other manufacturers are also pulling back. Ford is cutting way back on the Lightning for example.

	▲	bryanlarsen 12 hours ago \| parent [-]
		It's too soon to tell on America. In Germany sales pulled back temporarily after the loss of subsidies -- most people who were looking at buying an EV pulled their purchase forward to before the subsidy went away but then after a while growth resumed. 2025 EV sales in Germany without subsidies were higher than 2023 EV sales with subsidies after being down in 2024. I expect the same thing to happen for 2027 US EV sales. In Japan, it's more a matter of not having good domestic options. Japanese people don't buy non-Japanese cars. When the Leaf was selling well world-wide, it sold well in Japan. But it's been a few years since the Leaf sold well anywhere. Now with good Toyota options and spiking gas prices I expect EV's to pick up in Japan. Nowhere is more dependent than Japan on the straight of Hormuz.