A charitable explanation for what CxOs do is that they figure out their strategic goals and then focus really hard on ways to herd cats en masse to achieve the goals in an efficient manner. Some people end up doing a great job, some do so accidentally, other just end up doing a job. Sometimes parroting some linkadink drivel is enough to keep the ship on course - usually because the winds are blowing in the right direction or the people at the oars are working well enough on their own.