> Lets be real: unless fake-meat products become at least the same price as equivalent meat options what's the point?

If you were to make fake plant-based products that were (a) noticeably healthier than meat, and (b) indistinguishable from meat taste-wise (or better-tasting), I'm quite confident a lot of people would pay a premium for that.

The problem is the current products just don't deliver that. All they deliver is eco-friendliness at a premium, at which point they're basically offering something more akin to the optional climate fee on flight tickets.