The beyond patties at Costco are a decent price. Standard retail prices are not so great.

I like em but I think the idea of them being somehow premium doesn’t translate.

They only seem expensive, since the meaty alternatives are higly subsidized.

Costco and similar do have them at a decent price, currently see them 20$ for 10. I think most people just look at the 2 packs, which are more expensive.