Curation is probably going to be king over the next years. A game simply existing is no guarantee that any effort has been put in or that even the developer played it.

You'll need to find a publisher, journalists, etc to market your game. You'll ask your friends what they are playing instead of scrolling the store page. Trusted platforms will promote games that are actually worth looking at. This problem already exists on modern platforms like Steam but AI is supercharging it.

This has always been the case. Just because someone made an album or a game or a movie it doesn't guarantee that it's worth your time even if there was effort. Low effort music can be good too, namely by musicians that are really talented. A really talented game designer may be able to make a very engaging game with little effort beyond the initial design.

If you want to test this, find yourself a record store and pick up a few LPs less than a few bucks from bands you've never heard. You might get something really great or it might be terrible.