Yup, the product is fine, but there's a reason all the other brands in the freezer aisle aren't raising hundreds of millions of dollars at 100x multiples. Burgers don't scale like smartphone apps.

Here's a comparison - Tyson Foods, best known for their frozen meat, had a revenue of $54.44 billion last year. Their current market cap is $21.77 billion.

Beyond Meat reported an annual revenue of $87.9 million in their 2018 S-1, and post-IPO reached a peak market cap of $14.1 billion.

See the issue with these numbers?

I think that 'real product' (as opposed to software) companies would actually benefit more from raising capital from equity instead of 'bootstrapping', because of the taxes on retained earnings, which have a disproportionate impact on capital-intensive business. That said, I agree that the P/E multiple on Impossible and Beyond were best described by the descriptors in their respective names...

I was having trouble understanding the issue then I realized 87.9 MILLion with an M. Ok I see lol.