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znpy 13 hours ago

It was never going to work.

Proprietary food, that you can only buy from one company?

Of course it was doomed to fail. It’s not even about veganism, it’s a cancerous idea.

MrLeap 13 hours ago | parent | next [-]

Proprietary food.. that you can only buy from a single company are all doomed? Might I offer an example that, under some definitions, has not failed despite that strategy. The McRib.

I was going to offer the twinkie but I guess hostess declared bankruptcy, so maybe you're right.

XorNot 13 hours ago | parent [-]

It's not an unreasonable statement though that for the concept to work it has to "jellybean" though: many manufacturers, many variations, same basic product, ubiquitous availability.

Where it sits as a "premium" good doesn't really work as a value proposition.

flexagoon 13 hours ago | parent | prev [-]

> Proprietary food, that you can only buy from one company

Huh? Isn't that most of it, except for basic grocery ingredients?

znpy 13 hours ago | parent [-]

> Isn't that most of it, except for basic grocery ingredients?

Only if you live in the us.

flexagoon 6 hours ago | parent | next [-]

I don't. I don't know where you live, but unless it's on a farm, branded foods are obviously not a US-only phenomenon. Anything even remotely processed will be based on proprietary recipes. Regular meat burgers and sausages are just as "proprietary" as Beyond Meat ones, let alone foods like candy bars or snacks. Do you think Snickers bars are not proprietary?

goosejuice 12 hours ago | parent | prev [-]

Nevermind all of the specialty foods across the globe. Products made from basic ingredients and labeled to sell are everywhere. What exactly are you referring to?