I'll briefly join the chorus: AirPods Max were the worst value for money I've ever spent on a tech product.

But more interestingly: what happens at a company like Apple that leads them to not cancel this product and come up with something totally new? Is it that the success of their other products pulls this along so well that they are numb to this product being a dog? AirPods Pro (the earbuds) are a great product, so perhaps the headphones org just doesn't have to face the music?

> so perhaps the headphones org just doesn't have to face the music?

Some people don't like anything in their ears. Some people have ear canals that don't work/aren't comfortable with "standard" tips. This is why headphones will always exist.