Well, in the market segment of Bluetooth ANC headphones, there's not that much. Bowers & Wilkins and Focal come to mind, both audiophile luxury brands and similarily overpriced.

On the other hand, the flagship Sony is quite a bit less than AirPods Max.

Doesn’t Sony have the best codec on Bluetooth? It definitely has worse noise cancellation than my AirPod, but afaik it should have better audio quality on paper.