In the early days of the internet, there were roughly 3 categories of views I remember:

1. Brick and mortar is dead.

2. The internet will die.

3. What is the business model? (this one still seems to exist to this day to some extent, lol)

Reality fell between 1 and 2.

The internet did die, and was reborn as something else.

https://en.wikipedia.org/wiki/Eternal_September

If dead Internet theory is coming or is already here, then reality is 1 and 2