If the ad-tech sausage factory needs 49MB of JS for a clickbait article, that is not "earning" a living. They are just externalizing costs to users and ISPs. You can defend the hustle, but the scale of waste here is cartoonish.

If you need a CDN and half a browser runtime just to show 800 words about celebrity nonsense, the business model is broken. Everyone else is footing the bandwidth bill for nonsense they never asked to recieve.