I don’t think the title is hyperbole. Toyota isn’t giving up on their long term EV R&D plans.

Just look at Nissan, which is broke as a joke, but they still put a new Leaf model on the market.

Lately there’s been a vibe that the EV experiment has died off, but that really isn’t true looking at industry reporting.

There is stalling that seems related to subsidy expiration and/or scale back, but we could argue that subsidies expiring is happening because the subsidies aren’t needed to sell vehicles anymore.

20% of new vehicles sold globally are EVs. Critical mass has been achieved, and not just in China (20% of vehicles sold in Europe are EVs).

This is also an admission that Honda is just giving up on Acura completely. That $50k two row luxury SUV buyer that is such an industry staple buyer for the US auto industry is going to be buying Rivian R2s instead of an EV Acura MDX.

> Lately there’s been a vibe that the EV experiment has died off, but that really isn’t true looking at industry reporting.

The oil industry spends a lot of money on astroturf.