often we're told to add Google XSS-as-a-serv.. I mean Tag Manager, then the non-tech people in Marketing go ham without a care in the world beyond their metrics. Can't blame them, it's what they're measured on.

Marketing and managers should be restricted as well, because managers set the priorities.

We should 100% blame them.

I recently had to clean up a mess and after days asking what’s in use and what’s not, turns out nothing is really needed, and 80 tracking pixels were added “because that’s how we do it”.