I'd say that this is also true from a money-and-costs-and-value perspective. Sure, all press is good press... but any number of stakeholders would agree that "we got some mindshare by proactively protecting against an emerging threat" is higher-ROI press than "Ars did a piece on how widespread this problem is, and we're mentioned in the context of our interface making the attack hard to detect."

And when the incremental cost to build a feature is low in an age of agentic AI, there should be no barrier to a member of the technical staff (and hopefully they're not divided into devs/test/PM like in decades past) putting a prototype together for this.

I agree and think it's extra important when you have specialized products. Experts are more sensitive to the little things.

Engineers and developers are especially sensitive. It's our job to find problems and fix them. I don't trust engineers that aren't a bit grumpy because it usually means they don't know what the problems are (just like when they don't dogfood). Though I'll also clarify that what distinguishes a grumpy engineer from your average redditer is that they have critiques rather than just complaints. Critique oriented is searching for solutions of problems, you can't just stop at problem identification.

  > And when the incremental cost to build a feature is low in an age of agentic AI

Though we're also talking about an organization that couldn't merge a PR for a year that fixed a one liner. A mistake that should never have gotten through review. Seriously, who uses a while loop counter checking for equality?!? I'm still convinced they left the "bug" because it made them money