Well that's a pompous headline from the author's PR dept. "Europe" as in, "The European Union", or just some marketing trick based on making you believe it is to give it more weight?

I'm european and can still easily confuse the "European Union" and "Europe the general area" when context is lacking, it's not a big stretch of the imagination for me that people _anywhere_ could construe this as "official" as well.

All that it looks like is backed by some emanation from the city of The Hague. No mention of the EU proper. It's european owned and backed, sure, but not EU owned and backed.

Tsh, marketing. (see Bill Hicks on marketing).