Everyone is complaining about movie theater prices. But, I'll also complain about streaming prices. I want to watch The Secret Agent and it's $9.99 to rent on Apple TV. It doesn't seem to make sense in comparison to month all-you-can-watch subscription prices.

Presumably, the business goal is to steer you toward (recurring) subscription rather than (one-off) pay-to-watch activities.

This is one thing I really despise about the streaming world. When rental stores were a thing you could grab older movies from the bargain bin to rest for $1 or less. Now all movies are the same price no matter if it's new or 30 years old.