Optane was in the market during a time when the mainstream trend in the SSD industry was all about sacrificing endurance to get higher capacity. It's been several years, and I'm not seeing a lot of regrets from folks who moved to TLC and QLC NAND, and those products are more popular than ever.

The niche that could actually make use of Optane's endurance was small and shrinking, and Intel had no roadmap to significantly improve Optane's $/GB which was unquestionably the technology's biggest weakness.